HP Indigo 2017 Calendar Proposal
The objective
Create a premium gift for HP’s commercial printing customers that demonstrates the full extent of HP Indigo’s printing capabilities.
The approach
Produce a highly-stylised calendar that showcases one key printing capability each month e.g. neon and metallic inks, plastic and fabric materials, etc.
Through a tale about a girl and a magical monocle, we show how HP Indigo—represented in the story by the monocle—transforms the ordinariness of everyday life into one that’s full of vibrancy and enchantment.
Agency - Salt Creatives Pte Ltd
Art Director - Syukri Wahit
Copywriter - Natalie Magness
Account Director - Joanne Kok
